Finish | Skip The Rinse

Translating an earnest brand position to the fun-filled world of TikTok and Snapchat was ambitious. Luckily, younger audiences were responsive to the idea of comedically shaming pre-rinsers (the problem) to raise awareness of saving water with Finish pods (the solution).

We’ve all been there, so we identified the dish rinsing scenarios that can be changed for the better with Finish’s water-conserving product benefit.

• 4pt lift in brand imagery
• 7pt lift in ad awareness
• 11pt lift in message association