Pizza Pizza | It's In Our Name. Twice.

A mobile brand platform introduced on Snapchat established a refreshing, new tone for Pizza Pizza: playfully self-aware.

Reaching new audiences on Snapchat for the first time meant ad ideas needed to cover new ground.

What's fast food without a great deal? Other pizza joints had the same offer so we needed Pizza Pizza's creative approach to be true to the brand platform's self awareness.

And finally, taking advantage of the vertical format in the mobile campaign...with a little help from a playful advertising announcer.