Pizza Pizza | Festive Rewind Special
Playfully self-aware Social Content
The holidays are a time to reminisce and while Dominos and Pizza Hut run rampant with their festive promos, the majority of Canadians grew up with Pizza Pizza. So we tapped into the consumer need to reject the current world in order to feel nostlagic, warm, and not-so-serious inside through a campaign inspired by local cable TV holiday specials.
Modern-Retro or Retro-Modern?
Campaign extended past Xmas
Creative test Results
Of all the messaging that we tested, the hero "Order it on the Internet" was the winner.
Proof that audiences can take action at the awareness stage of a promo, if we simply put the FUN in functional.
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